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Why must your school ensure you are delivering clear, consistent brand messages? Your school’s ‘story’ should be consistent regardless of what communication channel your audience can access. Your school website, social media channels and school environment should convey the same messages and brand values, colours and voice. This not only creates a professional outlook, but also builds trust with your school. If everything is consistent, there is no question about what you say and what you do being different. Are your school logo or colours and font styles consistent or do you have variations? A consistent brand helps prospective parents […]