Your school open day is one of the main activities that is carried out each year, regardless of whether you are a primary or secondary school. However, more often than not, these opportunities are not maximised to their full potential.

So how can I get more from my school open day?

  • Get your prospective parents to register their details – when you are promoting your school open day, you don’t really have an idea of who and how many people are attending. Adding a data collection form to your website can assist you with collating details of interested parents and, you can then get an idea of how many may be attending
  • Take a registration on the day – those parents who are attending are clearly interested in your school, are you taking down details of those parents who have attended so you can follow these up at a later date?
  • Follow-up, follow-up, follow-up – You don’t want this event to be a one hit wonder and you have no idea who attended or even if they are considering your school for their child. If you have your parent’s details (make sure you allow them to opt in to comply with GDPR), you can follow up their visit with an email to maintain contact with them and open up a conversation so you are beginning to build a relationship with them.

Where next?

Tip #6 Go out into the community

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